Southern Glazers Wine and Spirits to Distribute Not Your Father’s Bourbon in 35 States

JUNE 21, CHICAGO – Innovative Wines and Spirits today announced it has entered into a distribution agreement with Southern Glazers Wine and Spirits to distribute Not Your Father’s Bourbon in 35 states. With this expanded distribution, Not Your Father’s Bourbon will now be available in over half of the country.

Not Your Father’s Bourbon is an 86 proof (43% ABV), 750 ml small batch bourbon with a hint of vanilla for a subtly sweet taste. Created to be approachable for all spirits drinkers, Not Your Father’s Bourbon appeals to those who want to savor the traditional taste of bourbon on its own, as well as those who prefer enjoying their bourbon in a mixed drink.

“We are excited to strategically align with Southern Glazers as Not Your Father’s Bourbon continues to gain momentum from both the trade and consumer,” said Gerry Macchia, Vice President of Sales at Innovative Wines and Spirits. “Southern Glazers offers us the best opportunity to deliver against the brand’s core executional objective of getting ‘liquid to lips’ in both the on-and off-premise channels, while focusing each local team’s efforts on quality distribution and execution.”

Southern Glazers Wine and Spirits plans to distribute Not Your Father’s Bourbon in the following states:

AL, AK, AZ, CA, CO, DC, DE, FL, ID, IN, IA, KY, KS, LA, MD, MN, MS, MO, MT, NE, NC, ND, NM, NY, NV, OH, OK, OR, PA, SC, SD, TX, UT, VA, WV, and WY.

Not Your Father’s Bourbon is already available in AR, CA, CO, FL, GA, IL, IN, KS, MA, MI, MN, MO, NV,NY, OK, TX & WI, and will be available in more states in the coming months.

About Innovative Wine and Spirits

Innovative Wine and Spirits is owned by Phusion Projects LLC, a Chicago-based multi-brand alcoholic beverage company that sells products including Four Loko, Moskato Life, Earthquake and John Daly’s Grip It and Sip It both domestically and globally.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.