Variety 12-Packs of Four Loko Bottles to be Displayed
CHICAGO, IL – October 6, 2011 – Phusion Projects, today announced that Wal-Mart, the nation’s leading retailer, will begin carrying variety 12-packs of Four Loko Bottles to help drive fall beer sales. The program marks the introduction of the #1 convenience store progressive adult beverage brand of 2010 into the world’s largest retailer.
The variety packs, which include lemonade, fruit punch and watermelon flavors, will be featured on display in most states across the country. The 11.2 ounce bottles, which were introduced in May 2011, contain either 6% or 8% ABV depending on state regulations.
“We are excited to introduce our products into Wal-Mart” said Chris Hunter, co-founder of Phusion Projects. “We recognize this as a tremendous opportunity to gain consumer trials on our new package. This is also a great opportunity for our customers to purchase Four Loko bottles at a convenient location.”
Four Loko Bottles is a flavored malt beverage that does not contain caffeine, guarana or taurine.
About Phusion Projects
Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products – including Four Loko, Poco Loko and Earthquake – nationwide. From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.
Media Contacts:
| Caroline Friedman 312-596-3418 caroline.friedman@bm.com |
Chris Short 888-901-6344 cshort@phusionprojects.com |