Makers of Four Loko to Introduce Can Capable of Resealing, Enhance Labeling
CHICAGO, IL – February 12, 2013 – Phusion Projects (“Phusion”) today announced that it has reached an agreement with the U.S. Federal Trade Commission (“FTC”) regarding its flavored malt beverages, such as Four Loko. The Consent Order (“Order”), which was approved by the Commission, resolves issues raised by the FTC regarding some of Phusion’s product packaging and marketing practices.
“While we do not agree with the FTC’s allegations regarding these issues, we consider this agreement a practical way to move forward,” said Jaisen Freeman, one of the co-founders of Phusion Projects. “We share a common interest with the FTC in providing consumers with information and packaging options to help them make informed, responsible decisions.”
Under the Order, Phusion will provide consumers with the capability to reseal the containers for some of its flavored malt beverage products, such as its current 23.5-ounce, 12 percent and 8 percent alcohol by volume Four Loko products. Also, if approved by the Alcohol and Tobacco Tax and Trade Bureau, the Order requires the inclusion of additional alcohol content information on the labels of certain of Phusion’s flavored malt beverage products.
“As a responsible alcohol beverage company, resolving the issues raised by the FTC through this agreement demonstrates Phusion’s continued commitment to being an industry leader and solid corporate citizen, not just in sales, but also in transparency, cooperation and responsibility,” noted Freeman.
About Phusion Projects
Phusion Projects, LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – in the U.S. and Canada. From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.