Varieties Include First Light Pouch Drink on the Market, Just in Time for Summer
CHICAGO, IL – June 5, 2012 – Phusion Projects, LLC announced the introduction of Island Squeeze, a frozen pouch cocktail available just in time for the summer months. This unique malt-based, progressive adult beverage will debut with four popular flavors – Pink Lemonade Light, Pina Colada, Margarita, and Strawberry Daiquiri. The new products reinforce Phusion Projects’ position as an innovative company that develops products to address changing consumer needs.
Island Squeeze also offers the first “light” entry into the category – Pink Lemonade Light – which has nearly a third less calories than existing pouches but retains the same great taste as other flavors. Additional light varieties are in development with plans for future release.
Individually packaged and single-serve, Island Squeeze can be frozen and squeezed into a glass, or served over ice, making them the perfect addition for a day at the beach and convenient to take to summer concerts or barbecues. The pouches are available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.
“Phusion Projects continues to bring to market products that appeal to various customers and resonate with what they want,” said Chris Hunter, one of the co-founders of Phusion Projects. “Island Squeeze is the perfect warm-weather drink, doesn’t require a blender, doesn’t make a mess, and offers an improved formulation and consistency for consumers in comparison to other frozen pouches.”