Also Requires Beverage to State its Equivalency in Regular Beers on Package
In its latest strike against fruity and boozy Four Loko, the Federal Trade Commission is forcing the malt beverage brand to slap a new warning label on its super-sized version while adding resealable caps to discourage binge drinking.
The settlement with owner Phusion Projects comes amid continued pressure from state attorneys general and health advocates over the beverage, which late last year was forced to remove caffeine as reports of dangerous binge drinking caused a stir. But the order — which comes on the heels of an action against Reebok over ad claims — is raising concern among industry lawyers who see it as another instance of an overly aggressive FTC.