Update Regarding Our Reformulated Products
December 15, 2010, Chicago, Ill. – On November 16, 2010, we announced that we had taken the steps necessary to reformulate our products nationwide in order to remove caffeine, guarana, and taurine. That same day, we stopped the production of all of our caffeinated alcoholic beverages, including Four Loko, and stopped shipping these products to distributors the next day. On November 19, we began instructing our distributors to cease selling these products.
Our reformulated products (without caffeine, guarana, and taurine) were approved by the Alcohol and Tobacco Tax and Trade Bureau and we've received similar approvals from nearly all of the states in which we do business. We've begun shipping into the states in which we've received approvals for reformulated Four Loko.
We look forward to continuing to grow our brands and to promoting the safe and responsible consumption of our products.
