FACT – We work with our distributors to place our responsible drinking materials at the point-of-sale, and we prominently feature these materials on our website: http://phusionprojects.com/responsibility.html
Four Loko can labels feature six different statements in 10 locations regarding the alcohol content and the need for an ID for purchase. In 2013, if approved by the Alcohol and Tobacco Tax and Trade Bureau, Four Loko can labels will include additional alcohol content information.
Our labels and marketing materials clearly state our message: If you’re 21 or older and choose to drink, please drink responsibly. If you’re under 21, respect the law and don’t drink.
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